M56 Group, with its new brand Magnicity, is the worldwide leader in urban high-rise experiences and an expert at managing tourist sites.
M56 Group specializes in operating and developing tourist sites, focusing on continually improving our businesses by developing human and financial capital which lead to an exemplary rate of profitability and growth.
M56 Group has a sales and marketing platform in Paris dedicated to consolidating skills and experience, as well as 3 sales offices in London, Seoul and Shanghai. This international presence and our global vision support sales and communication with tourist professionals, the public and public relations. By collaborating with local players, each site contributes to its region’s economic development.
Our working methods are based on proximity, foresight and innovation. Our tourist strategies are created with the objective of propelling each site to the level of a must-see destination because of the place it embodies and the experience it offers our visitors. Magnicity is a founding member of the World Federation of Great Towers, a professional association in the tourist industry.
Beyond site management, our strategic vision is also built on optimising our spaces and offerings. In collaboration with architects and scenographers, we systematically work to create novelty and diversity at our sites. These are key factors that interest the media and provide innovation for our customers.
Forty years after it was created, M56 Group has become a prime example of excellent tourist management and growth.
M56 Group created at the same time as the Paris observatory and the Montparnasse Tower's panoramic terrace, which were inaugurated the same year.
Purchased TV Turm Alexanderplatz Gastronomie GmbH, operator of the Berlin TV Tower.
La Ferme aux Crocodiles purchased, added to Group's portfolio.
New representative offices opened in London, Hong Kong and New Delhi.
M56 USA subsidiary and São Paolo representative office opened
360 Chicago observatory acquired and Moscow representative office opened
TILT created. This attraction is the world's first tilted window platform, offering an unparalleled panorama of the city.
Philadelphia's first observatory, One Liberty Observation Deck, opened.
Euromast Rotterdam acquired.
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YEARS OF EXPERIENCE